In content appearing ll the Internet can be broadly classified and analyzed to study the issue, product, events, etc.
In the first stage are set a password key (and modifications thereof) corresponding to the object of study . Then the tool is included to collect information on websites where there are key terms you choose. We constantly run off the pages created over the past few days. Regularly there are also about the older pages.
data that flow down concern publications available for search engines. You can also manually collect data about the pages inaccessible to search engines such as from closed to people not logged in newsgroups.
data to be collected are grouped by type of information:
place Publication: data on sites where the test information is given for example the contribution of individual sites in the published content of the test subject (broken down into sub-categories), number of visits, number of hits , the number of users, the page rank the various sites.
publication type: on the Internet are materials of various types. This can be for
- blog entries, news portals, forums, specialized forums, discussion groups on social networking sites or on miniblogach.
- articles and press releases (published on his own or on other sites such as industry)
- comments to blogs or articles
- notice, this product offers , auctions, buy / sell, advertise jobs
publication content: data on the subject taken in the Internet-related topics to study the issue. What should appear? What Internet users are discussing moving the matter? What are the problems and provide solutions that would like to see? What associations are invoked on the test subject?
data content of the publication are subject to qualitative analysis. In the first stage of the individual subjects are grouped in general categories, then assign an additional sub-categories Theme. Subsequently, some topics are selected and themes that distinguished the theme of movement frequency, intensity of emotional content authors, or usefulness of information (such as threads, which suggests to Internet users how to resolve the problem).
information on particular topics are being developed in the form of review. Each topic includes a description of the essence of information.
